Overview
Design & produce merchandising fixture program that supports an in-branch communications strategy based on the customer journey and retail shopping behavior
Provide strategic design and content for year-round print & digital campaign merchandising and collateral across 1300+ branches; including zone message placement and message mix
Provide strategic design and content for all partner/sponsorships, charitable outreach program and internal corporate initiatives
Goals & Objectives
Maximize every customer branch visit by creating opportunities to offer advice and banking solutions that best suit customer needs.
Enhance colleague and customer engagement with in-branch messaging, information and tools that stimulate conversation.
Design a communications platform that helps ensure customers experience the very best impression of the Citizens Bank brand.
