The digital version of the 2016 Sustainability Report opens with a compelling interactive sequence that communicates GM’s message of transforming transportation. The report employed an editorial framework that organizes content into distinct targeted interest areas. The companion PDF is modular and can be leveraged to create standalone publications on specific issues.
Role: Designer and Art Director
User Experience, Data Visualization, Content Architecture
Project Scope: Sustainability Digital Hub, Comprehensive Digital Report, Comprehensive PDF Report, Print Executive Summary, Graphic Asset Toolkit
Project Scope: Sustainability Digital Hub, Comprehensive Digital Report, Comprehensive PDF Report, Print Executive Summary, Graphic Asset Toolkit
