collaborator. learner.
thinker. maker.
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motivated self-starter and trusted leader: An experienced and driven creative professional with a proven track record in design, creative direction, strategy, writing, and project management. Committed to collaborating with clients to achieve brand clarity, messaging, and identity. Known for meticulous attention to detail and a passion for quality, able to seamlessly transition from high-level thinking to practical implementation. Exceptional communicator with a talent for team building and production, adept at transforming business strategies into impactful creative solutions that drive engagement and loyalty while meeting business objectives. Demonstrated success working with clients across industries, including Fortune 500 companies, through deepening relationships and building partnerships that benefit all stakeholders. Driven by a passion for the creative process, brand culture, and community, with a focus on connecting with today's evolving consumers.
key skills and competencies
Branding Strategy & Development, Content and Messaging Strategy, Product Design & Marketing, Team Building & Leadership, Social Marketing, Storytelling, Video Creation, Storyboarding, Presentations, Photography, Experiential Design, Data Visualization, Agency & In-house experience, Interactive Design, Copywriting, Brand Development & Design, Audience Engagement, Graphic Design, Art Direction, Creative Strategy, UX/UI, Relationship Building, Customer Retention, Strategic Planning, Revenue Growth, KPIs, RFPs, Communication & Collaboration, Intuitive, Influential, MS Office Suite, Adobe Creative Suite
professional experience
Brand & Creative Director
turnerboone, Atlanta, GA
2018 – present
A regional commercial furniture dealership with 3 locations serving the southeast, approximate annual revenue of $65M.
Responsibilities: Provide leadership of the marketing department by hiring, training, assigning, mentoring, and managing ~3 staff members. Accountable for $100K+ marketing budget. Oversee visual design, UI/UX principles and applications, branding and messaging, marketing strategy, creative strategy, social marketing, and content strategy.
Develop and manage content strategy for pitches, focusing on communicating brand and company value/differentiators; researching, writing, and designing content; and implementing new technology (VR & AR). Projects include:
• Norfolk Southern HQ ($20M+) which contributed to 50% of total annual revenue in 2022
• Anthem HQ ($12M), Inspire Brands HQ ($2.5M), NCR HQ ($5.1M), State Farm Arena ($6.3M), McKinsey & Co. ($3.5M) marketing and communication strategies
Redefined the RFP process, including writing and designing online/video/print content. Created a repeatable and scalable format that communicated business strategy.
• Increased RFP campaigns by 194% from 2019 to 2022
• Revenue growth of 162% from YE 2017 to YE 2021
Helped drive company growth by implementing a comprehensive multi-channel rebrand including online presence, logo, graphics, showroom, social media, and video storytelling which led to growth across platforms between 2019 – 2021:
• Instagram (+9.47%) Facebook (+9.98%) LinkedIn (+44.09%)
Led the “Elevate Client Experience” program, a comprehensive initiative that included website redesign, content strategy, branding, showroom experience/enhancements, and branded events, which led to:
• Increased credibility, brand recognition, and improved client experience
• Event participation of ~200 attendees
Successfully led marketing for two new locations, overseeing website launch efforts, brand communications and assets, social media campaign, and a unified marketing message across all customer touchpoints (2021 & 2023)
Carefully planned and executed photography of showrooms and client spaces and managed all photo resources. Researched and hired interior and architectural photographers, created shot lists, and directed photoshoots, budgets ranging from $5–15K.
Senior Art Director
CRI Communications, Atlanta, GA
2015 – 2018   
Communications firm specializing in sustainability and investor communications.
Responsibilities: Conceptualized, designed, and directed the development of visually compelling print and digital experiences that strategically aligned with the client’s brand and usability guidelines, ensuring optimal user experience from desktop to mobile. Directed 3 production artists and 6 developers to produce and ensure the quality of the final design through ongoing critiques and mentoring.
Won 22+ awards by creating clear and compelling communication tools including:
• Top 100 Sustainability Reports, Most Engaging—Platinum, Best Report Narrative—Gold
Concepted and designed Annual Reports, Corporate Responsibility Reports, and Sustainability Reports for Fortune 100 companies with notable clients including:
• Mohawk Industries, MassMutual, General Motors, Walmart, UPS, Waste Management, and Hilton
Researched/hired freelance photographers, directed $100K+ photo shoots, including casting, location scouting, people and animal talent, hair and make-up, and wardrobe
Wrote onboarding manuals and process documents for the art director team and championed continuing education course for UX/UI (wireframing and prototyping)
Art Director
Miller Zell, Atlanta, GA    
2013 – 2015   
Branded environments and physical design agency.
Responsibilities: Agency of record for a financial services client. Developed quarterly strategic marketing communications including print and digital collateral for 1,400+ branches. Provided leadership for a dedicated account team, consisting of a Copywriter, Production Artist, and Digital Designers. Managed client presentations and ensured business strategies, brand standards, and brand voice were achieved.
Developed targeted merchandising placement strategies to accommodate multiple overlapping campaign messages across a branch-wide fixture system which led to:
•n Improvement of customer engagement and 100% attainment of sales goals
• Optimized customer brand experience by creating more intuitive and engaging touchpoints
Developed a Merchandising Manual for internal colleague development, used as an educational tool and merchandising guide for colleagues
Coordinated editorial development process to ensure brand voice is achieved and create storyboards to translate these messages into digital signage in-branch
Senior / Lead Designer
True North Custom Media, Chattanooga, Tn          
2007 – 2013   
Marketing agency/publishing company creating digital and content marketing strategies for healthcare clients
Responsibilities: Led 3-member design and editorial teams to develop integrated marketing strategies for banking, healthcare, non-profit, and arts and education clients, including creative planning, content development, editorial design, and operational process.​​​​​​​
Fostered team building and design growth for a design department of 20 artists
Designed and produced print and tablet editions of consumer magazines and supported the sales force with a tablet application to illustrate marketing capabilities
Researched and hired freelance photographers and art-directed photo shoots ranging from $5-10K
education
Master of Business Administration (MBA), Executive
Georgia State University
2015 – 2017
Bachelor Of Fine Art, Graphic Design, Mass Communication
Savannah College of Art and Design (SCAD)
2001 – 2005
Doctorate Business Administration, DBA
Teaching Certificate Program
Georgia State University
2020
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