MassMutual Digital Intro

This is a concept for MassMutual's 2017 Annual Report. MassMutual recently rebranded and this report heavily promotes their new platform "Live Mutual." The intended message for this intro is one of interdependence and mutuality. To tell this story, the design draws inspiration from the new logo, utilizing a contemporary, youthful, and friendly visual expression. The dot represents both solidarity and cooperation, and is the primary and unifying visual pulled through the intro. The idea came together through the creation of storyboards which were used to direct the developer and refine timing and transitions.