Citizens Financial Group Themed Office Art

These billboards serve as long-term artwork in the branch. Each image represents one of Citizens Banks brand pillars: Simple, Clear, Personal, Local. Large images provide a visual break/rest for the eye. The long-term brand pillar copy message is shown in a subtle manner, which does not compete with the short-term campaign messaging also present in the branch. They create a understated, sophisticated, comfortable, and pleasantly intimate office setting. The accompanying brand pillar copy messages help clarify and support what the image represents (“Simple” as riding a bicycle; “Clear” as a glass jar). The mint color block helps bridge these large graphics with the greater merchandising design aesthetic for a consistent and holistic treatment.

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